Mar 10
2008

Blacks Associated with Apes in Berkeley Study

Posted by Bacchus in Untagged 

Bacchus

I will comment on this later. But it is a sad commentary on the persistence of subliminal racial images.  

Subliminal Experiments Uncover Deep-Seated Racism
by Kate Melville

New research by psychologists at Stanford, Pennsylvania State University and the University of California-Berkeley reveals that many Americans subconsciously associate blacks with apes. The findings also show that people are more likely to condone violence against black criminal suspects as a result of their broader inability to accept African Americans as fully human, say the researchers.

Published in the Journal of Personality and Social Psychology, "Not Yet Human: Implicit Knowledge, Historical Dehumanization and Contemporary Consequences," is the result of a series of six previously unpublished studies conducted by Stanford's Jennifer Eberhardt, Pennsylvania State University psychologist Phillip Atiba Goff and Matthew C. Jackson and Melissa J. Williams, graduate students at Penn State and Berkeley, respectively.

The research took place over six years at Stanford and Penn State under Eberhardt's supervision. The subjects were mostly white male undergraduates who were subliminally flashed black or white male faces on a screen for a fraction of a second before being asked to identify blurry ape drawings. The results showed that the subjects identified the drawings much faster after they were primed with black faces rather than with white faces.

"This was actually some of the most depressing work I have done," said Eberhardt. "This shook me up. You have suspicions when you do the work - intuitions - you have a hunch. But it was hard to prepare for how strong [the black-ape association] was - how we were able to pick it up every time," lamented Eberhardt. "African Americans are still dehumanized; we're still associated with apes in this country."

The paper also reported on another experiment where the researchers subliminally primed 115 white male undergraduates with words associated with either apes (such as "monkey," "chimp," "gorilla") or big cats (such as "lion," "tiger," "panther"). The latter was used as a control because both images are associated with violence and Africa, Eberhardt noted. The subjects then watched a two-minute video clip, similar to the television program COPS, depicting several police officers violently beating a man of undetermined race. A mugshot of either a white or a black man was shown at the beginning of the clip to indicate who was being beaten, with a description conveying that, although described by his family as "a loving husband and father," the suspect had a serious criminal record and may have been high on drugs at the time of his arrest.

The students were then asked to rate how justified the beating was. Participants who believed the suspect was white were no more likely to condone the beating when they were primed with either ape or big cat words. But those who thought the suspect was black were more likely to justify the beating if they had been primed with ape words than with big cat words. "Taken together, this suggests that implicit knowledge of a Black-ape association led to marked differences in participants' judgments of Black criminal suspects," the researchers noted.

The link has devastating consequences for African Americans because it "alters visual perception and attention, and it increases endorsement of violence against black suspects," said the researchers.

Eberhardt believes that two stories of race exist in America. "One is about the disappearance of bias - that it's no longer with us," she said. "But the other is about the transformation of bias. It's not the egregious bias anymore, but it's modern bias, subtle bias. We want to argue, with this work, that there is one old race battle that we're still fighting. That is the battle for blacks to be recognized as fully human."

 

http://www.scienceagogo.com/news/20080110221353data_trunc_sys.shtml


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written by Glennsopinions, March 11, 2008
How much did this study cost?
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written by Grassroot Vizir, March 11, 2008
Did does seem like a waste of time and money. Racism still exists, what's new?

Racism is not going away anytime soon, and misunderstandings between groups of people will always occur. The most important thing is to not let prejudices get involved with the enforcement of law. There is still a lot of progress to do in this department, but a lot of progress has been made as well.
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written by Bacchus, March 11, 2008
Then why have any research on society or social studies at all?

The academic world should be seperate from the business world. There are many issues of intellectual interest that may not have a monetary appeal, it doesn't mean they are any less important.
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written by CenterLeftLiberal, March 11, 2008
True, most racism today is subliminal - it lies below the surface. Open racism has become very rare - it has (largely thanks to liberal reforms) become taboo. Yet, it still remains in the backs of people's minds. Thanks for bringing this interesting study to my attention.

I also agree w/ your comments regarding academia above - it is truly imperative that intellectuals are not under preassure to produce ideas that are in demand - they must free and as unincumbered as possible in their research.
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written by Glennsopinions, March 17, 2008
I have no problem with any studies academia wants to as long as it is not funded by tax dollars. That goes for left, center, or right leaning organizations. There is plenty of private money available for grants to fund any study left, center, right. George Soros would have funded this one.
There needs to be accountability in academia if it is funded by tax dollars. The competitive marketplace police the private colleges and universities. Academia is suppose to be teaching our kids to succeed in this world. I have given more than one interview to a graduate from those bay area state universities. They have a economics or business degree, but have not idea that they actually have to work to earn money. Producing wealth for the economy, what's that? They feel they are "entitled" to a specific salary without competition with others. No wonder private colleges are busting at the seams with students. The public tax funded schools, colleges and universities are failing miserably.
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